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Kathleen  Hart, Partner

Headshot of Hart Communications partner Kathleen Hart
Making it look easy.
To advertising and  marketing expert Kathleen Hart, the real beauty in the business is what goes on behind the scenes – the planning and development that empowers the cool creative and fuels a healthy bottom line. As a 30-year veteran of both advertising agency and in-house environments - including executive positions at J. Walter Thompson and Young & Rubicam - Kathleen has developed a solid reputation as a strategist who knows how to define the audience and deliver a spot-on message. She’s expert at assessing a 50,000-ft view of an assignment, then breaking it down into clear and manageable tasks for teams to execute.

Kathleen’s management skills are backed by her experience in a broad range of marketing functions :
  • Budget development
  • Strategic planning
  • Creative development & direction
  • Team and project management
  • Production, all media formats
  • Vendor & agency management
On time, on target, within budget. This uncommon skill combination enables her to provide valuable insight and best-practice experience to any marketing operation. As a corporate change agent, she’s supervised the restructure of Young & Rubicam’s Latin American headquarters teams, revitalized the in-house marketing support for AAA, and integrated multiple agency acquisitions for database marketing giant, Merkle Inc.

Watching the bottom line.
Whether managing multi-million dollar P&L’s, or a non-profit’s modest budget, Kathleen possesses a laser focus for financial management and maximizing marketing funds. Her clients put their best foot forward in a competitive market, while growing their business and saving money.

Diverse client experience.
Delivering award-winning campaigns, she’s served some category-leading clients:
  • Automotive (Ford, Lincoln-Mercury)
  • Airline (Continental, TWA)
  • Travel and Hospitality (Hilton Hotels, Holiday  Inn, AAA Travel Agencies)
  • Healthcare (Center for Vein Restoration,    SMART Pain Management, Health Alliance Plan)
  • Gaming (MGM Grand/Detroit)
  • Consumer Products (Sony/Latin America,Texaco/Latin America)
  • Retail (K-Mart)
  • Government (United States Treasury, Bureau of Engraving)
  • Insurance (AAA/Auto Club Group)
  • Non-Profit (Susan G. Komen, American Cancer Society, Feeding America)
  • Fast Food (White Castle, KFC)

View Kathleen’s profile: www.linkedin.com
See case studies and samples: http://kathleen-hart.weebly.com
Contact Kathleen at:
kathleenhart322@msn.com

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  • Home
  • About
  • Services
    • Strategy
    • Content & Creative
    • Media
    • Small Business
  • Work
    • case studies
  • Sectors
    • Healthcare
    • Food & Wine
    • Professional Services
    • Nonprofit & Social Enterprise
    • Small Business
  • Contact