Helping a marketing agency get attention of its own
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Assignment:
Help award-winning creative/branding agency Groove promote itself through highlighting its work with high-profile brands ranging from Diageo Wines to Clinique as well as breakthrough marketing campaigns of its own.
Challenge:
Groove is a very busy, cutting-edge firm that does groundbreaking work with clients but had little time or capacity to raise its own profile in a competitive space.
Approach:
We conducted media relations to raise their profile, including pitching entrepreneur features, submitting best work for industry awards, developing byline articles by agency leaders and developing speaking opportunities and targeted memberships for grassroots outreach. Focus was put on its unique “Get into It” B2B lead generation campaign that included themed client events ranging from skydiving to an virtual chocolate tasting.
Results:
We helped them achieve local, national and international media coverage, build relationships in their key sectors, and land industry speaking opportunities.
Help award-winning creative/branding agency Groove promote itself through highlighting its work with high-profile brands ranging from Diageo Wines to Clinique as well as breakthrough marketing campaigns of its own.
Challenge:
Groove is a very busy, cutting-edge firm that does groundbreaking work with clients but had little time or capacity to raise its own profile in a competitive space.
Approach:
We conducted media relations to raise their profile, including pitching entrepreneur features, submitting best work for industry awards, developing byline articles by agency leaders and developing speaking opportunities and targeted memberships for grassroots outreach. Focus was put on its unique “Get into It” B2B lead generation campaign that included themed client events ranging from skydiving to an virtual chocolate tasting.
Results:
We helped them achieve local, national and international media coverage, build relationships in their key sectors, and land industry speaking opportunities.