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Moving from behind the scenes to centre stage

Logo of San Francisco marketing agency Groove
collage of images from Groove agency's client campaigns

The people and the partnership

Some of the most enjoyable projects we take on aren’t about selling a product—they’re about elevating the brilliant minds behind the ideas. Groove is an award-winning creative and branding agency that doesn’t just follow trends; they create them. From working with high-profile brands like Diageo Wines and Clinique to launching bold, boundary-pushing campaigns, Groove thrives at the forefront of marketing innovation.

At Hart Communications, we believe that courage, creativity, and excellence should be recognised—and Groove deserved the spotlight. The challenge? This fast-moving agency was so busy delivering breakthrough work for clients that it had little time to promote itself. In a space where visibility matters, they needed a communications strategy that ensured their brand voice was as bold as the work they created for others.

The challenge: like many B2B firms, client work came first

Marketing agencies know better than anyone that perception is everything. While Groove was generating outstanding results for global brands, they weren’t consistently showcasing their own expertise. In an industry where new business relies on visibility, word of mouth alone wasn’t enough.

Like many B2B firms we’ve worked with—video studios, design firms, marketing firms, law firms, and HR consultancies—Groove was exceptional at delivering results for clients but lacked the time and structured strategy to build its own profile. They needed an approach that would not only elevate their brand presence but also position them as an industry thought leader—without pulling too much time and energy away from client work.

The journey: giving a brand builder a spotlight of its own

Marketing agencies know better than anyone that perception is everything. While Groove was generating outstanding results for global brands, they weren’t consistently showcasing their own expertise. In an industry where new business relies on visibility, word of mouth alone wasn’t enough.

They needed a strategic approach that would not only elevate their brand presence but also position them as an industry thought leader—without pulling too much time and energy away from client work.

The solution: showcasing their work, team and ideas

We took a multi-layered approach to elevating their visibility—one that combined traditional media relations with a highly targeted, experiential marketing strategy. Our work included:
  • Pitching entrepreneur features to highlight the agency’s bold approach to branding.
  • Securing industry awards to showcase their standout campaigns.
  • Developing byline articles by agency leaders to establish their expertise.
  • Creating speaking opportunities and strategic memberships to connect their leadership with key industry players.
One of the most distinctive aspects of Groove’s marketing was the "Get Into It" B2B lead generation campaign—a creative micro-marketing programme designed to fully engage a small but highly valuable audience of key clients and prospects. Rather than targeting the masses, this initiative focused on immersive, sensory-driven experiences—including small, thematic events like skydiving and virtual chocolate tastings—to build deep, lasting connections with decision-makers.

This wasn’t just about brand awareness; it was about direct, high-impact engagement with the right people. By turning experiential marketing into relationship-building, we made sure that the people who mattered most not only knew about Groove but felt personally connected to their approach.

The impact: an enhanced reputation that opens doors

For a creative agency, visibility isn’t about vanity—it’s about opportunity. With an elevated presence in media, industry circles, and prospective client networks, their reputation became an asset that worked for them—opening doors to new partnerships, bigger opportunities, and long-term growth.

But this case study holds an important lesson for nonprofits, social enterprises, and purpose-driven organisations: effective marketing isn’t always about reaching the biggest audience—it’s about reaching the right one. Sometimes, a focused, high-touch approach—like Groove’s micro-marketing programme—can drive deeper engagement and stronger results than a broad, high-volume campaign.

At Hart Communications, we believe in thoughtful, strategic visibility. Whether you're a nonprofit seeking greater awareness, a social enterprise positioning yourself as an industry leader, or a purpose-driven business wanting to engage the right stakeholders, the same principle applies: meaningful engagement creates impact.

Ready for your organisation to step into the spotlight?

Your work speaks for itself—but are the right people hearing it? If you’re ready to increase visibility, showcase your expertise, and attract more of the clients you love, we’d love to help. Get in touch to start the conversation

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  • Home
  • About us
    • our story and team
    • Ways to work with us
    • Experience
    • Case studies
    • 🎧 Enjoy our playlist
  • Services
    • Marketing Communications
    • Content & Creative
    • Coaching
  • Contact us