Using the power of music to help prevent child abuse
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Assignment:
Promote a fundraising concert timed to coincide with National Child Abuse Prevention Month for Family Paths, a non-profit specializing in abuse prevention and parental crisis counseling in California since 1972.
Challenge:
Irish singing legend Mary Black and GRAMMY winning American jazz and R&B diva Ledisi both donated their time – two unique artists with very different audiences. The concert needed to be promoted as a unique special event – appealing to divergent audiences -- while still offering education on child abuse prevention and Family Paths' role in providing mental health and supportive services to low income, multi-stressed individuals and families.
Tactics:
We negotiated a media sponsorship with a local radio station to help assure visibility, including live interviews and on-air ticket giveaways. We secured coverage in local media, supported by educational media materials on the realities of child abuse, its prevention and treatment.
Results:
Well-placed media hits as well as strong promotion by the radio sponsor led to a successful turnout at the concert and increased visibility and funding for the organization and its cause.
Promote a fundraising concert timed to coincide with National Child Abuse Prevention Month for Family Paths, a non-profit specializing in abuse prevention and parental crisis counseling in California since 1972.
Challenge:
Irish singing legend Mary Black and GRAMMY winning American jazz and R&B diva Ledisi both donated their time – two unique artists with very different audiences. The concert needed to be promoted as a unique special event – appealing to divergent audiences -- while still offering education on child abuse prevention and Family Paths' role in providing mental health and supportive services to low income, multi-stressed individuals and families.
Tactics:
We negotiated a media sponsorship with a local radio station to help assure visibility, including live interviews and on-air ticket giveaways. We secured coverage in local media, supported by educational media materials on the realities of child abuse, its prevention and treatment.
Results:
Well-placed media hits as well as strong promotion by the radio sponsor led to a successful turnout at the concert and increased visibility and funding for the organization and its cause.