A fresh take on vein health comes alive on clinic's site
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Assignment:
Center for Vein Restoration was a group of private, specialist American medical clinics treating varicose veins and spider veins – conditions that affect more than 30 million Americans.
As part of the organisation's effort to appeal to both referring physicians and consumers alike, they needed to launch a new website to reinforce three strategic pillars through copy and images at all possible points: look better, feel better and live better. Key components of the new design included:
Creative components tied into creative from CVR's 'Lifestyles' multi-channel marketing campaign, which profiled stories of the kind of people who might utilize Center for Vein Restoration. Colours, imagery and graphic elements were fresh and engaging and a purposeful departure from traditional "white coat" shots of US physicians and expected healthcare colour palettes.
Center for Vein Restoration was a group of private, specialist American medical clinics treating varicose veins and spider veins – conditions that affect more than 30 million Americans.
As part of the organisation's effort to appeal to both referring physicians and consumers alike, they needed to launch a new website to reinforce three strategic pillars through copy and images at all possible points: look better, feel better and live better. Key components of the new design included:
- Patient education content including vein health basics, descriptions of clinical procedures and insurance information
- Community information including sponsorship of local fun runs, medical conference attendance, and physician speaking engagements
- A Physicians Corner, featuring medical articles, physician bios and a one-click referral form
Creative components tied into creative from CVR's 'Lifestyles' multi-channel marketing campaign, which profiled stories of the kind of people who might utilize Center for Vein Restoration. Colours, imagery and graphic elements were fresh and engaging and a purposeful departure from traditional "white coat" shots of US physicians and expected healthcare colour palettes.
